The Problem

Running a successful optical dispensary is more than just offering the latest frames. You need the right strategy to manage inventory, set pricing, and meet patient needs while ensuring profitability. Without tailored guidance, you may be struggling with:

  • High Inventory Costs

    Stocking products that don’t move fast enough.

  • Low Turn Rates

    Unable to optimize your product selection based on demand.

  • Inconsistent Customer Experience

    Difficulty creating a consistent, positive patient experience that drives repeat business.

The Solution

Introducing Our Customized Optical Business Consultation

Our consultation service is designed to provide you with the personalized tools and strategies necessary to manage the optical side of your practice with ease and efficiency. This one-on-one approach ensures that you’re not applying a generic solution, but instead getting expert guidance specific to your business.

What You’ll Receive:

  • Initial Assessment (30-minute call): We'll assess your current position and goals to tailor our strategies specifically to your practice’s needs.

  • Brand Strategy Development: We’ll help you refine your brand price and segment maps to ensure a comprehensive strategy that improves product turn rates.

  • Inventory Management Transition: Transition to a static board management system to reduce the time spent on inventory and stabilize your stock levels.

  • Assortment Planning: Implement demand forecasting tools that ensure your inventory matches patient desires while improving cash flow.

  • Pricing and Markup Strategy: Develop a customized markup strategy for retail frame pricing that aligns with market trends and maximizes your profits.

  • Office Layout and Merchandising Evaluation: Receive expert advice on optimizing your office layout to enhance the patient shopping experience.

  • Customer Experience Enhancement: Learn how to create a customer experience that drives satisfaction and repeat business with every patient interaction.

  • Implementation & Goal Setting (1-hour call): During this call, we’ll provide a detailed plan for implementing these strategies and setting measurable goals for your practice.

  • Follow-Up Review (30-minute call, 1-2 months later): We’ll review your progress, make adjustments as needed, and ensure you’re on track to achieving your business goals.

The Plan

Ready to Optimize Your Optical Dispensary? Here’s How It Works:

  • Book Your Consultation

    Take the first step by scheduling a one-on-one consultation.

  • Receive Tailored Strategie

    Get expert guidance designed specifically for your business.

  • Watch Your Dispensary Thrive

    Implement the recommendations and see your profits grow while creating a better patient experience.

FAQ's

  • How long is the consultation process?

    It includes a 30-minute assessment, a 1-hour strategy session, and a 30-minute follow-up after 1-2 months.

  • Will the strategies apply to my specific practice?

    Yes, our consultation is entirely customized to meet the unique needs of your optical dispensary.

  • What if I need further help after the follow-up?

    We offer additional consultations if further adjustments are needed.

Consultant

Optical Consultant Alex Martin, OD

I am a dedicated optometry professional with over two decades of experience in private practice, having graduated from Penn College of Optometry in 1998. I own and operate two successful practices in North Carolina, both proudly affiliated with Vision Source, underscoring my commitment to excellence in eye care and patient service. In addition to my clinical expertise, I serve as the Frame Lead on the Vendor Relations Team of Vision Source and am deeply involved in optical supply chain management. My role extends into consulting through Martin Consultants, LLC, where I specialize in optical practice management and retail sales. I regularly deliver lectures and provide strategic consultations to iECPs, focusing on optimizing optical business practices and enhancing profitability.

Bonus Content

Recieve bonus access to the following tools!

Let’s Take Your Optical Dispensary to the Next Level

Get started with your customized consultation today and start seeing results tomorrow!

Get started now