Course curriculum

    1. Optical Business Strategies Overview

      FREE PREVIEW

    2. Text: Optical Business Strategy

    3. Brand Evaluation Tool

    1. Video Lecture: Brand Strategy Introduction

    2. Video Lecture: Selecting the Best Brands

    3. Video Lecture: Evaluating Your Brands

    1. Video Lecture: Curating a Brand Selection

    1. Video Lecture: Pricing and Profitability

    1. Video Lecture: Retail Sales Strategy Part 1

    2. Video Lecture: Retail Sales Strategy Part 2

    1. Video Lecture: Store Layout and Design

About this course

  • $699.00
  • 13 lessons
  • 2 hours of video content

You will learn how to

  • Enhance Customer Experience

    Discover how to create a superior retail environment and deliver exceptional customer experiences that increase sales conversion rates and foster long-term loyalty.

  • Select Brands Strategically

    Gain insights into selecting and curating the right brands for your practice, ensuring a well-balanced product portfolio that aligns with your target market and drives growth.

  • Maximize Profitability

    Learn advanced pricing strategies and inventory management techniques that ensure higher profitability in your optical dispensary, even within managed vision care frameworks.

We Guarantee Results!

If this course does not provide value to your practice, we offer a full money back guarantee!
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Custom Optical Consultation

Do You Want A More Personalized Experience?

Our consultation service is designed to provide you with the personalized tools and strategies necessary to manage the optical side of your practice with ease and efficiency. This one-on-one approach ensures that you’re not applying a generic solution, but instead getting expert guidance specific to your business.
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Meet Your Guide

Optical Consultant Alex Martin, OD

I am a dedicated optometry professional with over two decades of experience in private practice, having graduated from Penn College of Optometry in 1998. I own and operate two successful practices in North Carolina, both proudly affiliated with Vision Source, underscoring my commitment to excellence in eye care and patient service. In addition to my clinical expertise, I serve as the Frame Lead on the Vendor Relations Team of Vision Source and am deeply involved in optical supply chain management. My role extends into consulting through Martin Consultants, LLC, where I specialize in optical practice management and retail sales. I regularly deliver lectures and provide strategic consultations to iECPs, focusing on optimizing optical business practices and enhancing profitability.

Maximize your optical potential, starting today

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